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TIME: Almanac 1995
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<text id=92TT0548>
<title>
Mar. 16, 1992: The Spirit of '76
</title>
<history>
TIME--The Weekly Newsmagazine--1992
Mar. 16, 1992 Jay Leno
</history>
<article>
<source>Time Magazine</source>
<hdr>
NATION, Page 22
The Spirit of '76
</hdr><body>
<p> For Bob Teeter, the 1992 campaign is shaping up like a
recurring nightmare. It was 16 years ago that Teeter, serving
as Gerald Ford's campaign pollster, watched while the incumbent
Republican President came under relentless attack from a more
conservative Ronald Reagan. Although Ford eventually won the
nomination, he was badly damaged by the intramural fight and
went on to lose a close general election to Jimmy Carter.
</p>
<p> Ford was later criticized for two miscalculations that may
help explain why Bush has been madly maneuvering in recent
weeks. First, critics said Ford was slow to take the Reagan
challenge seriously, in part because the former actor did not
win a primary until the North Carolina contest in late March
1976. Apart from banning the word detente at the White House,
Ford refused to pander to the party's right wing. Instead he
crisscrossed the country to meet Reagan head on, in a series of
trips that made him look desperate and distinctly
nonpresidential.
</p>
<p> Bush, by contrast, is taking no chances. Under Teeter's
guidance he has moved quickly to polish his conservative
credentials by coming full circle on taxes and soliciting the
resignation of National Endowment for the Arts Chairman John
Frohnmayer after Buchanan demanded his head. Bush denied that
a five-day swing through seven Southern states last week was
beginning to make him appear panicked and frantic. "I've thought
about that, and I've concluded it doesn't. What I want to do is
look like we're not taking anything for granted." But the same
day, Bush suddenly cut short his travel plans and returned to
Washington, where he will stay for the better part of a month.
Bush will attack Congress for ignoring his "growth package" and
hope regular attacks on Democrats will make him look
presidential. "It's the Jerry Ford factor," explained a senior
campaign adviser last week. "Teeter is spooked by his own past."
</p>
<p> The two races remain markedly dissimilar. Whereas Ford
became President after Richard Nixon resigned, Bush was elected
in his own right. Unlike Buchanan, Reagan was a proven vote
getter, who had twice been elected Governor of one of the
nation's biggest states, and went on to win 10 primaries.
Nonetheless, the spirit of 1976 may already be working for the
Democrats. As a senior Bush campaign adviser said last week,
"Everybody knows that the way to defeat an incumbent President
is with a challenge from the ideological wing of the party."
</p>
<p> Buchanan knows that while Reagan lost the '76 nomination,
his gutsy challenge to Ford strengthened his position in the
crowded 1980 Republican primary race. Buchanan has already
gained a spot near Dan Quayle in the 1996 starting gate. "Reagan
dusted Ford up, but it didn't prevent him from winning it the
next time," an Administration official says. "Pat is rolling
the dice and figures he could become the heir apparent to the
conservative wing."
</p>
<p> Teeter may not be the only Bush operative having
flashbacks to 1976. Secretary of State James Baker was Ford's
campaign manager; Secretary of Defense Dick Cheney was Ford's
chief of staff--and both men may want to run in 1996 as well.
(Bush, whom Ford considered briefly as a possible Vice President
in 1974, largely sat out the '76 race as CIA director.)
</p>
<p> On the Democratic side, there is another spirit of 1976
haunting the 1992 campaign: Jerry Brown. Sixteen years later,
Brown is back in. Fortunately, turtlenecks are not.
</p>
<p>-- By Michael Duffy/Washington.
</p>
</body></article>
</text>